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Demand Generation Analyst

Date: 18 juil. 2021

Lieu: DUBLIN (IRL)

Entreprise: MUREX

Who we are:

 

Murex is a global fintech leader in trading, risk management and processing solutions for capital markets. Operating from our 18 offices, 2,500 Murexians from over 60 different nationalities ensure the development, implementation and support of our platform which is used by banks, asset managers, corporations and utilities, across the world.    

Join Murex and work on the challenges of an industry at the forefront of innovation and thrive in a people-centric environment. You’ll be part of one global team where you can learn fast and stay true to yourself.

 

What you'll do:

 

Within Marketing Team and reporting to Marketing Operations Manager, you’ll be responsible for overall program management, campaigns including run and reporting.  

  • Liaise with the Events team, Business Units, Sales and internal experts to define marketing campaigns and outbound programs  

  • Manage via Marketo the design, the execution and the follow up of emailing campaigns while respecting costs, deadlines and quality criteria : event / webinar promotional campaigns, global emailing or multichannel campaigns, local campaign themes and lead nurturing messages, mix of integrated lead generation campaign tactics including events, webinars, email, web, social media 

  • Define KPIs, ensure timely and accurate reports and coordinate campaign performance analysis 

  • Contribute to drive traffic to the website and monitor inbound campaigns across the different regions 

  • Make sure campaigns results can be tracked from the Sales CRM. Monitor the quality and completeness of customer data held in databases 

  • Contribute to the development of relations with the third-party suppliers and internal stakeholders.


Your Profile :

 

  • Graduated by a Master degree (university, business school) in Marketing with at least around 5 years of experience in B2B marketing including campaign management
  • Hands-on experience with good knowledge of marketing automation platforms (Marketo, or the like) and Microsoft Office. HTML is a plus
  • Strong personal organization (ability to manage several projects, prioritize and meet deadlines) and proactivity (watch)
  • Analytical skills and comfortable in a data driven work environment
  • Team player, attention to detail, good written and verbal communication skills in English
  • Customer focus and motivated by inbound marketing, lead acquisition, contribution to sales.